Course Description
In this module, students will gain a comprehensive understanding of Entrepreneurship and Management, with an emphasis on the principles, processes, and practices that define successful entrepreneurial ventures and business management. The module begins with a detailed definition of entrepreneurship, its characteristics, and the role it plays in the economy. Students will explore various types of entrepreneurs and business models, understanding the essential skills and mindset required to start and sustain a business in today’s competitive environment.
The module further examines the core aspects of business management, including leadership, organizational structure, resource management, and strategic decision-making. Students will learn how effective management practices contribute to business growth and stability, and how entrepreneurship fosters innovation and job creation. The course will also highlight the challenges and risks faced by entrepreneurs and business leaders, offering strategies to mitigate these challenges.
The final part of this module delves into developing an entrepreneurial mindset, exploring key concepts such as opportunity recognition, market analysis, and business plan development. Students will learn how to create actionable business strategies, conduct feasibility studies, and evaluate growth potential. By the end of this module, students will be equipped with the knowledge and skills needed to navigate the dynamic world of entrepreneurship and management.
Module 2: Business Strategy and Innovation
The focus of this module is on the integration of strategic thinking and innovation in business operations. Students will explore various frameworks for strategic planning and the importance of aligning business strategy with company goals. The module covers the identification of business opportunities, assessing market competition, and leveraging innovation to gain a competitive edge.
The course will introduce students to key management practices that support innovation, such as fostering a culture of creativity, implementing change management strategies, and scaling innovative products and services. By the end of this module, students will understand how businesses can innovate to thrive and sustain long-term growth in ever-changing markets.
