Course Description
In this module, students will explore the fundamentals of Information Technology (IT) and its role in shaping the e-commerce landscape. The course begins by defining e-commerce and examining the evolution of online business models. Students will gain an understanding of different types of e-commerce, including Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Consumer (C2C), and how IT systems support these diverse models. The module will also cover the technological frameworks that enable e-commerce, such as online payment systems, cybersecurity measures, and digital transaction processing.
The second part of the module shifts focus to the practical application of IT in creating and managing e-commerce platforms. Students will learn about essential tools such as website development technologies, content management systems (CMS), and cloud-based solutions, which are critical for building scalable, secure, and user-friendly e-commerce websites. Topics such as search engine optimization (SEO) for e-commerce, digital marketing strategies, and customer experience optimization will also be discussed. The module emphasizes the importance of data analytics and performance metrics to drive business decisions and enhance the user experience.
The final section of the module will introduce the future of e-commerce, focusing on emerging technologies like Artificial Intelligence (AI), Machine Learning, and the Internet of Things (IoT), and their potential impact on digital commerce. By the end of this course, students will have developed a strong understanding of how IT and e-commerce intersect, equipping them with the skills needed to succeed in the rapidly evolving digital business environment.
